Social Networking is a current popular trend amongst college students, businessmen and professionals. It is an electronic word of mouth media. Social Networking has had a great impact on society, since its inception.. The rise and wide spread of Internet and the fast growing consumers’ digital media use led companies occupied in different business sectors to think about a new way of communication with customers. Social Networking is among the fastest growing online tools for reaching the consumers Social Networking is becoming an important part in peoples’ lives as can be seen from the recent marketing approaches done in that sphere. The world spends above 100 billion minutes on Social Networking networks and blog sites. The purpose of this study is to analyze the impacts of Social Networking on society. This work examines the effect of Social Networking and its impact on society.
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