FASHION ON SMARTPHONE - APPS THAT CONNECT WITH CONSUMER

Alagappa Institute of Skill Development & Computer Centre,Alagappa University, Karaikudi, India.15 -16 February 2017. IT Skills Show & International Conference on Advancements In Computing Resources (SSICACR-2017)

Format: Volume 5, Issue 2, No 04, 2017

Copyright: All Rights Reserved ©2017

Year of Publication: 2017

Author: SirishaDeepthi Sornapudi, Dr.G.Mahesh

Reference:IJCS-320

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Abstract

Smartphones are known to drive the digital era fashion. This paper explores the connect between the consumer and the digital fashion. Increasingly customers are banking on their smartphones for a variety of information, which is validated through various studies in the paper. It is established that mobile is emerging as a major retail channel. Retailers are exploiting this by personalising their message and targeting their customers for a sure sale. Mobile apps break geographical barriers, engage customers and give them a seamless buying experience. To stay afloat in the fast changing business environment, retailers have to embrace mobile marketing, else they stand to perish.

References

1. https://s3.amazonaws.com/vibes-marketing/Website/Reports_$folder$/Vibes+Mobile+Consumer+Report+2013.pdf

2. http://www.nielsen.com/us/en/insights/news/2012/for-u-s-consumers-different-stores-mean-different-smartphone-shopping-behavior.html

3. http://www.diva-portal.org/smash/get/diva2:941876/FULLTEXT01.pdf

4. http://www.retaildive.com/news/how-generation-z-is-transforming-the-shopping-experience/438194/

5. https://www.simpleusability.com/beinspired/2013/01/trend-setters-fashion-m-retail-app-mobile-site-or-both/


Keywords

smart phone, mobile, environment, retailers, marketing, customers.

This work is licensed under a Creative Commons Attribution 3.0 Unported License.   

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