FASHION ON SMARTPHONE - APPS THAT CONNECT WITH CONSUMER
Alagappa Institute of Skill Development & Computer Centre,Alagappa University, Karaikudi, India.15 -16 February 2017. IT Skills Show & International Conference on Advancements In Computing Resources (SSICACR-2017)
Smartphones are known to drive the digital era fashion. This paper explores the connect between the consumer and the digital fashion. Increasingly customers are banking on their smartphones for a variety of information, which is validated through various studies in the paper. It is established that mobile is emerging as a major retail channel. Retailers are exploiting this by personalising their message and targeting their customers for a sure sale. Mobile apps break geographical barriers, engage customers and give them a seamless buying experience. To stay afloat in the fast changing business environment, retailers have to embrace mobile marketing, else they stand to perish.