A STUDY ON CUSTOMER SATISFICATION ON AIRTEL SERVIES IN MADURAI CITY

International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

This study examines the level of customer satisfaction toward the services provided by Airtel, one of the leading telecommunications service providers. The rapid growth of the telecom industry has intensified competition, making customer satisfaction a critical factor for customer retention and long-term profitability. The research focuses on evaluating customers’ perceptions regarding network quality, internet speed, call connectivity, tariff plans, customer support services, and value-added services.

References

1. Godishala, S. (2024). Evaluating customer satisfaction and service quality in select telecom enterprises using SERVQUAL model including analysis of Airtel’s performance compared to other operators in India.
2. Anitha Rajathi, V. M. & Siva, M. (2018). A study on service quality and customer satisfaction in Bharti Airtel at Tiruchirappalli region. International Journal of Trend in Scientific Research and Development (IJTSRD).
3. Uma maheswari, K. (2020). A comparative study on customer satisfaction towards Jio and Airtel with reference to Coimbatore City. EPRA International Journal of Multidisciplinary Research (IJMR).
4. Ramya, D. (2024). A study on customer satisfaction on the prepaid mobile services of Bharti Airtel at Tirupur District. IJA Re (International Journal of Applied Research in Engineering, Science & Management).

Keywords

Customer Satisfaction, Bharti Airtel, Telcom Services, Service Quality, Network Coverage, Pricing Strategy, Customer Support, Madurai City.