A STUDY ON CONSUMER SATISFACTION TOWARDS MAMAEARTH PRODUCTS MADURAI CITY

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026 International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

The rapid growth of the natural personal care industry has transformed consumer buying behaviour in India. Increasing awareness about chemical-free, eco-friendly, and dermatologically safe products has led to the rise of brands focusing on sustainability and ingredient transparency. One such brand is Mamaearth, which has gained strong recognition among young consumers and parents. This study examines consumer satisfaction towards Mamaearth products in Madurai District. It analyses factors such as product quality, pricing, packaging, availability, customer service, and brand trust. The research is based on primary data collected through questionnaires along with supporting secondary data. The findings reveal that while consumers are generally satisfied with product performance and brand image, improvements in pricing strategy, customer engagement, and awareness of service facilities could enhance long-term loyalty

References

1. Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). Pearson Education.
2. Ramaswamy, V. S., & Namakumari, S. (2018). Marketing Management in Indian Context. McGraw Hill Education.
3. Kumar, R. (2019). Consumer behaviour towards organic personal care products in India. International Journal of Marketing Studies, 11(3), 45–58.
4. Mamaearth. (2024). Official Website. Retrieved from https://www.mamaearth.in

Keywords

Natural Personal Care Industry, Consumer Buying Behaviour, Consumer Satisfaction, Mamaearth, Brand Trust.