A STUDY ON CONSUMER PERCEPTION ABOUT RETAIL MEDICINE PROVIDE BY APOLLO PHARMACY WITH SPECIAL REFERENCE TO MADURAI CITY

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026 International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

This study examines consumer perception regarding retail medicines provided by Apollo Pharmacy with special reference to Madurai. In the rapidly growing retail healthcare sector, consumer perception plays a crucial role in determining customer satisfaction and loyalty. The research is based on primary data collected from 80 respondents through a structured questionnaire using Likert scale statements. Statistical tools such as percentage analysis and mean analysis were applied to interpret the data. The findings indicate that most consumers have a positive perception of Apollo Pharmacy in terms of medicine availability, product quality, staff behaviour, hygiene, and service reliability. The brand enjoys a high level of trust and customer satisfaction among respondents. However, certain concerns such as relatively high pricing, occasional stock shortages, and service delays were reported. The study concludes that while Apollo Pharmacy maintains a strong market reputation and customer confidence, improvements in pricing strategies and service efficiency can further enhance consumer perception and competitive advantage.

References

1. AmanAgrwal and shilpaparkhi (2021), “Application of E-commerce pharmacy in India”,Journal of pharmaceutical Research International,page.no:32-42.
2. S., P., Mazumder, A., V. D., Hiremath (2024),"Perception of Community Pharmacy Owners Regarding Online and Chain Pharmacy Services", Journal of community Pharmacy, page no.21-33.

Keywords

Consumer Perception, Retail Pharmacy, Customer Satisfaction, Medicine Availability, Service Quality, Brand Trust, Pricing Strategy, Apollo Pharmacy, Madurai City.