A STUDY ON CONSUMER SATISFACTION TOWARDS MILLET N MINUTES PRODUCTS IN MADURAI CITY

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

The increasing awareness of healthy eating habits and lifestyle-related diseases has led to a growing demand for nutritious and traditional food alternatives. Millets, known for their high nutritional value, fiber content, and health benefits, have gained significant popularity among health-conscious consumers. “Millet N Minutes” products offer convenient, ready-to-cook millet-based food options that combine traditional nutrition with modern convenience. This study aims to analyze consumer satisfaction towards Millet N Minutes products in Madurai City. The research focuses on identifying factors influencing purchase decisions, measuring satisfaction levels, and understanding consumer perceptions regarding quality, taste, price, packaging, and availability. Primary data were collected through structured questionnaires from selected respondents, supported by secondary data from journals, websites, and company sources. The findings indicate that health benefits, product quality, and convenience are the major factors influencing consumer preference. Most respondents expressed satisfaction with taste, nutritional value, and ease of preparation. However, pricing and wider availability were identified as areas for improvement. The study concludes that Millet N Minutes products have strong growth potential in Madurai City, provided the company continues to focus on quality, affordability, and effective promotional strategies.

References

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Keywords

Consumer Satisfaction, Millets, Healthy Food Products, Nutritional Value, Purchase Decision, Convenience Foods, Customer Perception, Madurai City.