A STUDY ON ROLE OF ONLINE REVIEWS AND RATINGS IN CONSUMER DECISION-MAKING FOR ELECTRONIC PRODUCTS ON E-COMMERCE PLATFORMS IN MADURAI

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

Digital transformation initiatives by the Government of India have significantly reshaped public service delivery, with DigiLocker emerging as a secure cloud-based platform for storing and accessing official documents. Despite its potential to simplify documentation processes, awareness and adoption of DigiLocker among small-scale vendors remain limited, particularly in semi-urban regions. This study examines the level of awareness, perception, and usage of DigiLocker among small-scale vendors in Madurai. The research employs a descriptive study design using primary data collected through structured questionnaires distributed among small vendors operating in markets, streets, and commercial hubs of the city. The study analyzes factors such as digital literacy, accessibility to smartphones and the internet, trust in digital platforms, and perceived benefits of DigiLocker services. Statistical tools are used to interpret the data and identify gaps in awareness and adoption. Findings indicate that while most vendors possess smartphones, awareness about DigiLocker’s features, security, and practical applications remains low. The study highlights the need for targeted digital literacy programs, government-led awareness campaigns, and localized training initiatives to enhance adoption among this economically significant group. The research contributes to understanding grassroots-level digital inclusion challenges and offers recommendations for policymakers to strengthen digital empowerment among small-scale vendors.

References

1. https://www.digitalindia.gov.in/initiative/digilocker/
2. https://www.digilocker.gov.in/
3. https://dic.gov.in/digilocker/
4. https://impriinsights.in/digilocker-2015-indias-paperless-document-wallet-impri-impact-and-policy-research-institute/

Keywords

Digital transformation, DigiLocker services