A STUDY ON CUSTOMER SATISFACTION TOWARDS INSURANCE AS A FINANCIAL INVESTMENT IN MADURAI CITY

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

Financial planning is essential for achieving long-term financial stability and security. While budgeting, saving, and investing are commonly recognized as important components of financial planning, insurance is often underestimated. This study examines the role of insurance as a central element of comprehensive financial planning. It traces the development of insurance from early risk-sharing practices to its modern role as a financial tool. The research addresses the gap in understanding how insurance contributes not only to risk protection but also to wealth preservation, accumulation, and estate planning. By analysing various types of insurance and their integration with other financial products, the study demonstrates that insurance is a cornerstone of holistic financial planning. The findings highlight the importance of including insurance in long-term financial strategies to ensure financial security and sustainable economic well-being.

References

 

1. Arumugam, S. (2019). Insurance and financial planning in India. Margham Publications.
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Gopalakrishnan, T. (2022). Policyholder perception towards insurance claim settlement process. Asian Journal of Management Research, 13(1), 78–86

Keywords

Financial Planning, Insurance, Risk Management, Wealth Preservation, Financial Security, Long-Term Planning, Estate Planning, Economic Stability.