A STUDY ON CUSTOMER PERCEPTION AND BRAND LOYALTY TOWARDS HIMALAYA HERBAL COSMETICS

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

This study focuses on understanding customer perception and brand loyalty towards Himalaya Herbal Cosmetics. The brand is produced by the Himalaya Wellness Company, which is known for using natural and herbal ingredients in its products. The main aim of this study is to analyse how customers view the quality, price, packaging, and effectiveness of Himalaya products.

References

 

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Keywords

Customer Perception, Brand Loyalty, Himalaya Herbal Cosmetics, Himalaya Wellness Company, Herbal Ingredients, Product Quality, Pricing, Packagin