A STUDY ON CUSTOMER PREFRENCE TOWARD MEESHO ONLINE SHOPPING

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

This study focuses on Meesho as a leading social commerce platform that has transformed the Indian e-commerce landscape by enabling individuals to start online businesses with zero investment. The research examines Meesho’s business model, services, and its role in promoting digital entrepreneurship, especially among women and small-scale sellers in Tier 2 and Tier 3 cities. It highlights how the platform connects suppliers, resellers, and customers through social media channels while managing logistics, payments, and returns. Using both primary and secondary data, including surveys and literature review, the research evaluates user satisfaction, challenges faced by customers and resellers, and the effectiveness of Meesho’s support systems.Findings indicate that Meesho significantly contributes to financial inclusion, employment generation, and digital literacy by lowering entry barriers to entrepreneurship.

References

 

1. Philip Kotler & Kevin Lane Keller – Marketing Management
2. C.R. Kothari – Research Methodology: Methods and Techniques
3. http://www.meesho.com
4. Dey, A. (2023). “Meesho becomes world’s fastest shopping app to cross 500 million downloads.” The Times of India. June 2, 2023.
5. BrandWagon. (2023). “Meesho reports 14 crore customers, 80% orders from tier-2 and smaller markets.” The Financial Express. December 23, 2023

Keywords

Meesho, social commerce, online shopping, customer preference, digital entrepreneurship, women empowerment, reseller model, affordability, e-commerce in India.