A STUDY ON CUSTOMER BUYING BEHAVIOUR TOWARDS ADIDAS PRODUCT IN MADURAI CITY

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

Adidas is a globally recognized sportswear and lifestyle brand known for its innovation, performance-driven design, and strong cultural influence. Founded in 1949 in Germany, the company has grown into one of the world’s leading manufacturers of athletic footwear, apparel, and accessories. Adidas combines advanced sports technology with contemporary fashion, serving professional athletes, sports teams, and consumers worldwide. The brand is distinguished by its iconic Three Stripes logo and its commitment to performance, creativity, and sustainability. Through continuous product innovation such as high-performance running shoes, football boots, and lifestyle sneakers Adidas has strengthened its position in both competitive sports and street wear culture.

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Keywords

Adidas, Sportswear