A STUDY ON CUSTOMER PREFERENCES TOWARDS THE TVS JUPITER SCOOTER IN MADURAI CITY

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

The two-wheeler market in India has witnessed significant growth, with scooters emerging as a popular choice among urban commuters. This study aims to analyze customer preferences towards the TVS Jupiter scooter in Madurai City, focusing on factors influencing purchase decisions such as mileage, price, design, comfort, and after-sales service. The study provides valuable insights for marketers and manufacturers to tailor their strategies, enhance customer satisfaction, and strengthen market presence. Overall, understanding consumer preferences is essential for sustaining growth in the competitive two-wheeler industry.

References

1. Sreeja, O. K., and Vennila Shree S. “A Study on Consumer Preference and Satisfaction of Usage towards Electric Two Wheelers with Special Reference to Calicut City, Kerala.” Educational Administration: Theory and Practice, vol. 30, no. 4, 2024, pp. 9277–9285.
2. Ranjith Kumar, M. S., and Harish S. “A Study on Customers Preference and Satisfaction towards Electric Two Wheelers, Coimbatore City.” International Journal of Research Culture Society, vol. 9, no. 3, 2025, pp. 155–160.
3. Raj, Diwakar S., and N. Kannan. “A Study on Consumer Perception towards Two-Wheeler Industry among Different Brands with Special Reference to Chennai City.” International Journal of Health Sciences, vol. 6, 2022.
4. Lumbini, Tulsi Tamang, and Achyut Gyawali. “A Comparative Study of Customer Preference and Brand Loyalty among Leading Two-Wheeler Brands.” NPRC Journal of Multidisciplinary Research, 2025.
5. Patil, Mallikarjun, et al. “Evaluation of Prospective Users’ Choice Decision toward Electric Two-Wheelers Using a Stated Preference Survey: An Indian Perspective.” Sustainability, vol. 13, no. 6, 2021.
6. Banupriya, G., and V. Sengamalam. “A Study on How Consumer Awareness Shapes the Electric Scooter Preferences of Working Women.” International Journal of Environmental Sciences, vol. 11, no. 7, 2025.

 

Keywords

Customer Preference, TVS Jupiter, Buying Behaviour, Customer Satisfaction, brand perception