A COMPARATIVE STUDY ON CUSTOMER PREFERENCE BETWEEN DESKTOP PERSONAL COMPUTERS AND LAPTOPS IN MADURAI CITY
Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)
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Abstract
The present study titled “A Comparative Study on Customer Preference Between Desktop PCs and Laptops” aims to analyze and compare the preference of customers towards two major personal computing devices, namely Desktop PCs and Laptops. In the modern digital era, computers have become an essential part of everyday life, widely used for education, business, professional work, communication, and entertainment. With the availability of multiple options in the market, customers often face difficulty in choosing between Desktop PCs and Laptops due to differences in price, performance, portability, durability, and usage.
References
- Dell Technologies. (2024). Desktop vs Laptop: Which Computer is Right for You?
https://www.dell.com - HP Inc.. (2024). Choosing Between Desktop and Laptop Computers.
https://www.hp.com - Lenovo. (2024). Desktop vs Laptop Performance Comparison.
https://www.lenovo.com - Statista. (2024). Global Personal Computer Market Statistics.
https://www.statista.com - TechRadar. (2024). Desktop vs Laptop: Which Should You Buy?
https://www.techradar.com - Gartner. (2024). Personal Computer Market Analysis.
https://www.gartner.com - IDC (International Data Corporation). (2024). Worldwide PC Market Share Report.
https://www.idc.com
Keywords
Customer preference, Desktop PCs, Laptops, Consumer buying behavior, Portability, Performance, Price factors, Customer satisfaction, Technology usage
