STRATEGIES FOR NAVIGATING OPPORTUNITIES AND CHALLENGES IN DIGITAL ENTREPRENEURSHIP

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

Digital entrepreneurship has emerged as a vital driver of innovation, economic growth, and global competitiveness in today’s technology-driven economy. This study explores the opportunities and challenges faced by digital entrepreneurs and examines strategic approaches to navigate them effectively. Opportunities such as global market access, low entry barriers and technological innovations provide entrepreneurs with significant potential for growth and expansion. At the same time, challenges including intense competition, cybersecurity risks, funding constraints, regulatory issues and rapid technological change necessitate careful planning and strategic decision-making. This article analyzes strategies for digital entrepreneurs, including leveraging digital marketing, adopting agile business models, ensuring robust cybersecurity and fostering innovation through collaboration and networking. The study provides actionable insights for digital entrepreneurs, policymakers and researchers, highlighting how strategic approaches can maximize opportunities while mitigating challenges in the dynamic digital business ecosystem.

References

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Keywords

Digital Entrepreneurship, Opportunities, Challenges, Strategies, Innovation