A STUDY ON CONSUMER PERCEPTION OF ONLINE PURCHASE OF FOOD DELIVERY SERVICE

Special Issue - Innovative Commerce: Bridging Business and Computer Applications (ICBBCA-2026) |PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai – March 2026| International Journal of Computer Science (IJCS) Published by SK Research Group of Companies (SKRGC)

Abstract

The rapid growth of digital technology and smart phones has transformed the food service industry, leading to the widespread adoption of online food delivery services. These platforms allow consumers to order food from restaurants through mobile applications and websites, offering convenience and accessibility. The purpose of this study is to analyze consumer perception toward the online purchase of food delivery services and identify the factors influencing customer satisfaction and purchasing behavior. The research highlights aspects such as convenience, price, service quality, delivery time, and promotional offers. Online food delivery applications have become an essential part of modern lifestyles, particularly among urban populations and young consumers. The study concludes that convenience and time-saving are the most influential factors that motivate consumers to use online food delivery platforms. However, concerns regarding food quality, service reliability, and delivery delays still influence consumer perception. The findings of the study provide insights for service providers to improve customer satisfaction and enhance their service quality.

References

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Keywords

Consumer perception, online food delivery, consumer behavior, digital platforms, food ordering services.